© CTC Publishing

Freelance Copywriting Over 50

Whether you're changing careers or looking to get back into the workforce, freelance copywriting is the ideal home business for earning $100,000 a year doing something you love.


Sitting at home in front of your PC for a few hours a day, you can generate the six-figure income you need to be financially secure ...and live in the style to which you have become accustomed ... no matter what your age!

Dear Reader:

The writer's life is a great life....

Sitting at home in your robe and slippers in front of your PC.

A steaming mug of fresh coffee at your elbow.

The dog curled under the desk at your feet.

Getting paid to do nothing but read, think - and write.

No suit and tie to wear. No commute. No boss. No more endless meetings.

(Instead, you work with clients all over the country by phone and Internet.)

But did you know it's not only possible - but very much within your grasp - to earn as much as $100,000 a year or more while living the writer's life as a freelance copywriter?

Even better, there's no college degree, no course requirements, and no writing or marketing experience required. Here's why....

By the time you hit 50, you've accumulated a lot of life experience. Probably work experience too in whatever industries you've been in.

All of this experience gives you greater insight into people and the marketplace than a kid just out of college.

And it's that experience and insight, reflected in what you write, that makes over-50 freelancers so valuable to clients.

Still better yet: there's no age discrimination in freelance copywriting.

In ad agency copywriting, there is: advertising agencies are a young person's business, and most are prejudiced against gray hair.

But your age is not a barrier when it comes to getting into freelance copywriting.

Remember, you work with most clients by phone, e-mail, fax, and FedEx. I haven't met most of my clients!

So the only reason they know my age is that I've told them. But they'll never ask. And you don't have to bring it up. So your age can remain a secret.

However, I've found that a lot of clients actually prefer to work with freelance copywriters who are older.

They consider us more mature and reliable, more experienced and more knowledgeable.

Now, I'm almost 60. I've been a copywriter for 36 years. And I earn over half a million dollars a year as a writer.

I tell you this not to brag. But to let you know that I am well qualified to be your guide to getting started in freelance copywriting - and show you how to make a very handsome living putting words on the screen. Regardless of your age, experience, education, and background....

Too much competition?

"But aren't there already too many copywriters out there today?" asked Dave, 55, an accountant looking to change careers.

I told him: yes and no.

"Yes" in that there are more copywriters today than when I started freelancing full-time in 1982.

"No" in that - even with so many copywriting out there - the demand for copywriting services continues to outweigh the supply.

It's odd that people are so concerned about competition in copywriting.

After all there are thousands of accountants ... engineers ... lawyers ... doctors ... gas stations ... home remodelers ... .electricians ... plumbers ... chiropractors.

Yet people still go into those fields and earn good money.

My advice: Don't worry about the competition in copywriting.

There is certainly more than enough work out there to keep you busy all year long.

And in my e-book, Getting Started as a Copywriter After 50, I show you how to get all the clients and business you need - no matter how old or young you are!

Get started right away

Getting Started as a Copywriter After 50: Put the Gold into Your Golden Years is a complete, step-by-step blueprint for getting started as a copywriter ... and within a few years, earning a six-figure income sitting at your PC happily clicking away at the keyboard.

In it, you will discover:

  • 8 reasons why freelance copywriting is an ideal home business for men and women age 50 or older. Page 4.
  • Must you go back to school and take courses or earn a degree in marketing or writers to get work as a copywriter? Page 8.
  • Generate more sales leads than you can handle with a direct mail sales letter promoting your copywriting services. Page 132.
  • 8 keys to making six figures as a freelance copywriter over 50. Page 68.
  • Why starting your career as a freelance copywriter after 50 instead of in your 20s, 30s, or 40s actually increases your chances for success. Page 34.
  • How to retire even if the stock market took back a chunk of your nest egg since 2000. Page 7.
  • 5 advantages freelance copywriting gives you over other home businesses you could start after 50. Page 9.
  • 18 copywriting projects that can earn you $500 to $4,000 or more per assignment. Page 12.
  • Why copywriting is one of the highest paid writing specialties on the planet. Page 17.
  • How I went from being an $18,500 a year engineer to a $700,000 a year freelance copywriter. Page 19.
  • 9 largest and most profitable copywriting niche markets. Page 22.
  • Why there is no age discrimination in the freelance copywriting business. Page 23.
  • Organize your PC's hard drive for maximum efficiency and productivity. Page 26.
  • 5 questions to ask when choosing your copywriting specialty or niche. Page 56.
  • How to get all the background information you need for your copywriting assignments online for free. Page 28.
  • Making contacts and gaining visibility on the Internet with social networking. Page 32.
  • 10 reasons why people over 50 have a competitive edge over all other freelance copywriters. Page 34.
  • How a down-on-her-luck farmer became a top freelance copywriter. Page 38.
  • The 8 critical elements of writing persuasive copy that sells. Page 43.
  • How to differentiate your client's product from their competitors. Page 46.
  • 23 questions to ask before you sit down and start writing copy. Page 51.
  • A 3-step process for determining whether you can compete effectively in a particular copywriting niche. Page 59.
  • How an unhappy restaurant manager found her true calling as a freelance copywriter. Page 62.
  • Why you don't need to be lucky to succeed as a freelance copywriter. Page 69.
  • How to get more writing done in less time. Page 71.
  • Use the 80/20 rule to make a solid income as a copywriter while having time and money to pursue novel writing and other more literary ambitions. Page 72.
  • A proven formula for setting your hourly rate. Page 75.
  • 5 simple steps to asking for and getting the fees you deserve. Page 77.
  • Proven strategies for getting more clients to hire you than you'll ever need. Page 84.
  • How to target the best potential clients for your copywriting services. Page 86.
  • Create a business-building web site for your freelance copywriting web site. Page 87.
  • 5 ways to build your business on Twitter. Plus: networking for profits on Facebook and LinkedIn. Starts on page 89.
  • Using online jobs sites to quickly find your first copywriting assignments. Page 92.
  • 10 ways to get twice as much done in half the time. Page 94.
  • What to charge for: affiliate marketing programs ... landing pages ... press releases ... social media campaigns ... SEO copywriting ... web sites ... banner ads ... e-mail marketing ... online newsletters ... blog posts ... pay per click ads ... sales brochures ... case studies ... white papers ... ghostwritten articles ... direct mail ... advertorials ... and more. Starts on page 124.
  • 100 great business-building resources for copywriters over 50. Starts on page 100.

Praise for Bob Bly's marketing
and business advice

"You are awesome! I will always come to you first for the products that I need. You have class, integrity, brilliance, naturally gifted, and you are second to none! I am impressed with and appreciate your prompt response."
--Adella Pugh

"Once in a blue moon, you get the chance to meet a living legend, one of the great men who has shaped his chosen field. In my unending pursuit of powerful marketing, I came face-to-face with just such a man. Robert Bly is America's Top Copywriter and a genius marketer. He's authored over 70 books for McGraw Hill and others, and gets paid more per word than nearly every author in America. Like all great men, he is a teacher and mentor extraordinaire. He freely shares the secrets of turning marketing into money."
--Dick Larkin

"Bob, your stuff is always so good that even though I'm retired now, I have to read it!"
--Gary Bencivenga

"You are someone I've grown to admire greatly. You share your knowledge with and encourage people in achieving their dreams, trying new things, and learning tricks of the trade. It's a rare 'guru' in our world today who is thoughtful and kind enough to help up and comers find the path to success. In my opinion, you are the very best. I'm grateful to you."
--Linda Capriotti

"After considering a number of high-level marketing professionals and reflecting on the matter for several weeks, I made the decision to ask Bob Bly to share the stage with me for my Twin Keys to Wealth-Building Conference. The reason I chose Bob is because I am convinced that he can deliver more tangible value to conference attendees than any other marketing or Internet expert on the planet."
--Robert Ringer, best-selling author

"I love your e-mails. Read every single one of them as they come in."
--Dr. Paul Hartunian

"I have huge admiration for your work. You're one of the few guys out there selling real information -- and selling it at a reasonable price! I think what you're doing is head and shoulders above others."
--Mark Joyner

"I receive so many e-mail offers -- too many -- but Bob always delivers a product worth having. The marketplace for writing and marketing products has become over-hyped; in that environment it's reaffirming to see that Bob continues to stand for a level of quality that matters -- and happily, at a price that works. "
--Peg Prideaux

"Thank you for sending out your e-mail newsletter. There hasn't been a single issue you've sent out that I didn't learn something."
--Len Bailey

"I have bought a lot of your info products. The price is the most reasonable of what anyone is asking for their info products, especially considering the information is more to the point and more valuable than 99.99% of what is out there on the Internet."
--Christine Loff

Act now and save $20

Getting Started as a Copywriter After 50 is nothing less than a proven plan - a clear and practical guide - for turning your years of accumulated wisdom and knowledge into a lucrative freelance copywriting business.

And it's not your typical, flimsy, superficial report. Getting Started as a Copywriter After 50 is big, weighing in at a meaty 134 pages, because it tells you - step by step - exactly what you must do to earn a six-figure freelance writing income!

More important, I am confident of your success. In fact I guarantee it -- or your money back!

Now, down to brass tacks: What will it cost you to learn my freelance copywriting secrets?

Well, what would you willingly pay me to learn the secrets of generating two thousand dollars a week or more in freelance writing fees?

Other aspiring copywriters have paid $2,000 or more to have me coach them - something I almost never do these days.

However, it won't cost you $2,000 ... or $200 ... or even $100 to have me guide you on starting and building a six-figure freelance copywriting business.

The cover price of Getting Started as a Copywriter After 50 is a very reasonable $59 - and that's what it will be selling for later this year.

But for a limited time only, it's your for just $39 ... a $20 savings off the list price ... less than I charge for just 5 minutes of my time!

And that's your investment only if you agree with me 100% that Getting Started as a Copywriter After 50 has indeed given you the "keys to the kingdom" of becoming a successful six-figure copywriter.

If it doesn't, then it won't cost you a penny. Here's why....

Our 100% iron-clad
guarantee of satisfaction

I totally guarantee your satisfaction with my e-book, Getting Started as a Copywriter After 50.

If you are unhappy for any other reason ... or for no reason at all ... just let me know within 90 days.

I'll give you a full and prompt refund. And you can keep the e-book with my compliments.

That way, you risk nothing.

But I urge you to hurry.

This special LOW PRICE of only $39 (a $20 discount off the $59 cover price) is for a limited time only.

And once it expires, it may never be repeated again.

You might be mulling it over. But don't.

You're going to want to make money as a freelance writer sooner or later.

It's one of the fastest, easiest, and surest way to quickly make six figures a year - all from your writing - without holding a regular 9 to 5 job.

So I urge you to take a look at Getting Started as a Copywriter After 50 now.

After all, we're not getting any younger, right?

As soon as you order, we'll deliver it in minutes via the Internet ... so you can get started right away.

If you don't like it, we'll give you a refund ... so reviewing my freelance copywriting manual costs you nothing.

If you DO like Getting Started as a Copywriter After 50 and want to keep it, ordering today means you pay only $39. Wait until later, and it will cost you $59.

So what are you waiting for?

To order Getting Started as a Copywriter After 50 on a 90-day risk-free trial basis, just click here now:

Sincerely,

Robert W. Bly, Director
CTC Publishing

P.S. Order Getting Started as a Copywriter After 50 today and you get a FREE Special Bonus Report, Writing for the Web (list price: $29).

In this free 50-page report, you'll discover little-known Internet marketing tricks and tips that can quickly leave your competitors in the dust. Including:

  • My proven 4-step formula for successful SEO copywriting - page 31.
  • How to write subject lines that get your e-mails opened and read - page 35.
  • 5 steps to writing perfect guarantee copy - page 40.
  • Do you need a separate web site for every product you sell? Answer on page 20.
  • The 3 most important things I've learned about writing e-mail - page 37.
  • How to use statistics to prove your claims and sales points - page 44.
  • 10 tips for increasing landing page conversion rates - page 27.
  • How to convince subscribers that your e-newsletters are worth reading - page 23.
  • 5 ways to capture the e-mail addresses of your web site visitors - page 46.
  • And more....

Best of all, this bonus report - a $29 value -- is yours to keep FREE ... even if you request a refund on the e-book!

To order Getting Started as a Copywriter After 50 ... and get your FREE Special Report ... just click below now:

About Bob Bly

bly on information marketing Bob Bly is a full-time freelance copywriter specializing in online, direct response, and b-to-b marketing. He earned more than $700,000 last year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter's Handbook (Henry Holt) and Internet Direct Mail (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

Around his 50th birthday, Bob started CTC Publishing, a small Internet information marketing business, with no products and no web sites. A few short years later, he has over 50 information products and five dozen web sites generating average daily passive income of over a thousand dollars.


What they say
about Bob Bly

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
Michael Manoussos, Manhole Barrier Systems

"Great white paper! I'm in favor of the entire submission. Please congratulate Bob on a great effort."
Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
DP Jovine, Tycoon Research

"Great job – I'm always amazed at how you can boil the complex down into simple terms. It flows very well."
Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
-Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."
-Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
-Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
-Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
-Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
-Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
-Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
-Gail Diggs, Phillips Health

"Thanks again... you did a great job."
-Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
-Sara Pond, Nightingale-Conant

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
-Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
-Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
-Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
-Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
-Pamela Clements, Thomas Nelson Publishers

"Your work for me is outstanding."
-Thomas Massie, BRIDGELINE Software

"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
-Jack McDonough, U.S. Tax Corporation

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
-Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
-Jill Perri, American Consultants League

"Great copy! I love it!"
-Marlene Jensen, The Newsletter Group

"You've done great work with this package. I'm sure it wasn't easy doing all of the research to get all of the facts you've assembled. I learned things reading this package and I think for tech investors, this level of detail and fact finding provides a lot of credibility. I think it's a winner."
-Porter Stansberry, Porter Stansberry's Investment Advisory

"The postcard copy is super!"
-Gary Yondol, Media Planet

"Bob's ad is doing great!"
-Kusko, Dynamic Changes Hypnosis

"Thanks Bob. I appreciate all your work."
-Paul Goldberg, PJ Promotions

"I am thrilled with your package, it is doing great - will roll out as the control."
-Chris Gast, Intuit

"Your package for AWAI's desktop design course won the test, outperforming our other package by over 50%."
-Katie Yeakle, AWAI

"Just wanted to let you know that as of today we have a 13.5% response (orders, not just click-throughs) for Stealth Stocks from the e-mail you wrote for us."
-Gary Mizrahi, Stealth Stock

"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
-Marc Stockman, TheStreet.com

"We received the letter. Our first and probably lasting impression is great. Paul is usually very skeptical but he really likes it. I know we want to stick with the first impression. It looks like it may be perfect. We are very impressed."
-Frank Lardino, Investors Alliance

"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
-Ray Hardee, Engineered Software, Inc.

"The letter you composed is terrific. We like your text, and we also like the promotional ideas you've incorporated into the package as a whole. Thanks a lot for your efforts."
-Maureen Neary, Tower Media.

"Nice job on the white paper. It's a treat to have my name on it."
-Raymond S. Elman, Bridgeline Software, Inc.